Marketing Specialist II - Writer

Schedule: Full-Time Shift: Days
Owensboro Health Marketing Hours: 8a - 5p

Apply HERE

*Strong writing skills/experience highly preferred* 

  • Job Summary
    • Assists in developing strategic and integrated marketing communications strategies. Facilitates internal and external marketing communications plans and tactics tailored to key stakeholders focused on product lines and programs that support the mission and strategic goals. Completes assignments that are broad in nature. May be assigned several components of a project. Exercises judgment to solve complex problems. Impacts quality and timeliness of deliverables.

  • Job Responsibilities
    • Coordinates marketing communications for Owensboro Health and its affiliates, including assisting with the development of marketing plans that incorporate data analysis, environmental assessment, competitive analysis, etc. to promote and increase volume, monitor results.
    • Coordinates corporate communications systems to inform, educate, and support business objectives. Acts as a coach/mentor to co-workers; provides technical guidance.
    • Coordinates product line driven advertising and PR campaigns, activities and events utilizing demographic market data for targeted populations.
    • Develops original, creative concepts and content for branded collateral. Monitors adherence to corporate/brand identity
    • Assesses marketing communications needs, aligns budgeted resources and facilitates tactical implementation of corporate/brand identity and product line promotion.
    • Develops marketing content, writing/editing of traditional and new media collateral; coordination of community outreach and promotional events; multi-media advertising.
    • Coordinates web-based marketing, social media and intranet communications. Coordinates video production and editing.
    • Stays abreast of marketing and communications trends and technology; stays current with software and equipment needs.
  • Organizational Responsibilities
    • Adheres to all organizational policies and procedures. Executes all tasks and behaves in a manner consistent with a culture of compliance, safety, and a high-reliability organization; behavior supports the organization's core commitments of Integrity, Service, Respect, Teamwork, Excellence, and Innovation.
  • Education
    • Bachelor's degree in Marketing or related field required. A combination of education, training, and experience may be considered in lieu of degree.
  • Licensure/Certification/Registration
    • None required.
  • Work Experience
    • 3 to 8 years progressive experience in a related field required
  • Skills and Attributes
    • Requires a strong understanding of the specialized concepts, practices, and procedures in the area of specialization. Requires some assistance in tasking and prioritizing but able to work independently. Understanding of marketing/advertising and public relations/corporate communications principles. Knowledge of traditional and new media technologies and production. Strong interpersonal, relationship development and customer service skills. Computer proficiency, excellent written and verbal communication and public speaking/presentation skills. Must possess project management, analytical and organizational skills and be able to handle multiple tasks simultaneously, work well under pressure and under general supervision.
  • FLSA Classification
    • Exempt
  • Disclaimer
    • This description is intended to describe the general nature and level of work performed by employees assigned to this position. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees. Specific duties and responsibilities consistent with the general nature and level of work described may vary by department and additional related duties may be assigned as needed. Some duties listed may not apply to all areas. 
  • Additional Position Related Details
    • Populations Served
      • Training is provided relevant to the population served, based on the scope of care of the service assignment.

    • Physical Requirements
      • Activity and Frequency:
        • Bending/Stooping - Never
        • Climbing - Never
        • Keyboard Data Entry - Frequently
        • Kneeling - Never
        • Lifting/Moving Patients - Never
        • Lifting/Carrying (Non-Patient) - 0-25 lbs - Occasionally
        • Lifting/Carrying (Non-Patient) - 25-75 lbs - Never
        • Lifting/Carrying (Non-Patient) - over 75 lbs - Never
        • Pushing/Pulling - 0-25 lbs - Never
        • Pushing/Pulling - 25-75 lbs - Never
        • Pushing/Pulling - over 75 lbs - Never
        • Reaching - Never
        • Repetitive Foot/Leg Movements - Never
        • Repetitive Hand/Arm Movements - Frequently
        • Running - Never
        • Sitting - Frequently
        • Squatting - Never
        • Standing - Frequently
        • Walking - Frequently
        • Audible Speech - Frequently
        • Hearing Acuity - Frequently
        • Smelling Acuity - Never
        • Taste Discrimination - Never
        • Vision: Depth Perception - Frequently
        • Vision: Distinguish Color - Frequently
        • Vision: Seeing - Far - Frequently
        • Vision: Seeing - Near - Frequently
    • Exposures
      • Owensboro Health is committed to providing a safe working environment including training and access to the personal protective equipment necessary to this position. While performing duties of this position, occupational exposure to bloodborne pathogens is present for all employees.

Contact Us

Daniel Blandford

Want to learn more about joining our team? I invite you to email us your questions. Owensboro Health is an Equal Opportunity Employer.

Owensboro Health on LinkedIn

Daniel Blandford, Human Resources Supervisor (right)

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