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    Published on August 11, 2025

    Maraone Named Vice President of Marketing for Owensboro Health

    Former HCA Healthcare, CommonSpirit Health leader brings more than 20 years of experience to oversee system-wide marketing and communications

    Owensboro Health has named Christy Maraone as Vice President of Marketing & Communications.

    Christy Maraone

    In this role, Maraone will lead all aspects of marketing for Owensboro Health, including brand management, internal and external communications, crisis communications, media relations, digital marketing and social media. She will report to Philip Smith, Chief Business Development Officer for Owensboro Health.

    Maraone will work to develop marketing strategies that enhance the perception of Owensboro Health across the region, prioritizing consumer trust and awareness. She is also responsible for building a strong brand position and increasing market share for the health system.

    “Christy is a seasoned executive who has achieved an incredible level of success throughout her healthcare marketing career, which includes some of the largest and most respected brands in the nation,” said Owensboro Health President and CEO Mark Marsh. “As the healthcare industry changes and gets more competitive, adding a professional of Christy’s caliber to our talented and dedicated marketing team positions us to build an even stronger brand in the future.”

    Maraone has more than 20 years of executive-level marketing and communications experience, including ten years in the healthcare industry. Most recently, she worked at the nation’s largest health system, HCA Healthcare, where she led marketing for the Gulf Coast Division (Houston)—its second largest division— comprising 19 hospitals, 33 free-standing emergency centers, 23 urgent care centers, 13 ambulatory surgery centers and 90 physician practices. She has also served in executive marketing roles at Burn and Reconstructive Centers of America, Vascular Institute of the Rockies, HCA Healthcare Presbyterian/St. Luke’s Medical Center and CommonSpirit Health St. Anthony North Health Campus. Maraone holds both a master’s degree in marketing and an MBA from the University of Colorado Denver.

    “As I step into the role of leading marketing and communications at Owensboro Health, I am excited to amplify our strong reputation for clinical excellence, innovation, and exceptional patient care,” said Maraone. “I look forward to contributing to Owensboro Health’s continued growth and helping to solidify its position as one of Kentucky’s premier healthcare brands. It’s an honor to share our inspiring story with the communities we serve.”

    Media Contact: Jacqueline Russell, Owensboro Health Marketing Specialist, at 270-704-7200 or Jacqueline.Russell@owensborohealth.org.

    About Owensboro Health

    Owensboro Health is a nonprofit health system with a mission to heal the sick and to improve the health of the communities it serves in Kentucky and Indiana. The system includes Owensboro Health Regional Hospital, nationally recognized for design, architecture and engineering; Owensboro Health Muhlenberg Community Hospital; Owensboro Health Twin Lakes Medical Center; the Owensboro Health Medical Group comprised of over 350 providers at more than 30 locations; four outpatient Healthplex facilities, a certified medical fitness facility, the Healthpark; a weight management program, and the Mitchell Memorial Cancer Center.

    On average each year, we have more than 19,000 inpatient admissions, deliver 2,000 babies and provide the region’s only Level III NICU. Owensboro Health physicians perform nearly 33,000 surgical procedures, including nearly 150 open-heart surgeries. Our physicians and staff have 90,000 Emergency Department visits and more than 1.25 million outpatient visits annually. Visit our home page for more information.