Published on October 31, 2025
Owensboro Health Marketing Team Wins Big at 2025 KSHPRM Thoroughbred Awards
LEXINGTON, Ky. — The Owensboro Health Marketing team brought home an impressive nine awards from the 2025 KSHPRM Thoroughbred Awards, held yesterday in Lexington. The team earned six Thoroughbred trophies and three honorable mention horseshoes, recognizing excellence across a wide range of healthcare marketing and public relations efforts.
Hosted by the Kentucky Society for Healthcare Public Relations & Marketing (KSHPRM) in partnership with the Kentucky Hospital Association (KHA), the Thoroughbred Awards celebrate outstanding work in healthcare communications across the Commonwealth. The competition was especially meaningful this year, as it welcomed entries from campaigns launched during the COVID-19 pandemic, following a brief awards hiatus.
Owensboro Health’s Winning Entries:
- Medical Minute Radio Series – Advertising Series
- Game On! – Community Partnerships
- Assisted Changing Room Media Coverage – Media Relations
- Board Testimonial Campaign – Campaigns
- Healthcare Directory – Publications
- NICU Reunion 2024 / Camp NICU – Events
- Coach Rod Drake Billboard – Publications/Outdoor
- What Can I Say? Vaccine Commercials – COVID Communications
- Elevate / Special COVID-19 Edition – COVID Communications
“This recognition is a testament to the creativity, strategy and heart our team pours into every campaign,” said Brian Hamby, Marketing Director. “We’re proud to tell the stories of Owensboro Health and the people who make it a great place to work and receive care.”
The KSHPRM Thoroughbred Awards continue to promote ethical, effective healthcare marketing that supports providers and connects communities to care. Owensboro Health is honored to be among the organizations recognized for excellence in this vital work.
About Owensboro Health
Owensboro Health is a nonprofit health system with a mission to heal the sick and to improve the health of the communities it serves in Kentucky and Indiana. The system includes Owensboro Health Regional Hospital, nationally recognized for design, architecture and engineering; Owensboro Health Muhlenberg Community Hospital; Owensboro Health Twin Lakes Medical Center; the Owensboro Health Medical Group comprised of over 350 providers at more than 30 locations; four outpatient Healthplex facilities, a certified medical fitness facility, the Healthpark; a weight management program, and the Mitchell Memorial Cancer Center.
On average each year, we have more than 19,000 inpatient admissions, deliver 2,000 babies and provide the region’s only Level III NICU. Owensboro Health physicians perform nearly 33,000 surgical procedures, including nearly 150 open-heart surgeries. Our physicians and staff have 90,000 Emergency Department visits and more than 1.25 million outpatient visits annually. Visit our home page for more information.